Give neighborhood shops a clearer next season.
A focused launch plan for Fieldlight, a fictional forecasting companion that helps independent retailers make confident weekly buying decisions.
Practical foresight for the people who open the doors.
Fieldlight turns ordinary shop signals into a short, useful weekly brief—without pretending to replace local judgment.
Owner-operators with a full plate
Independent home & gift shops
Seasonal assortment decisions are high-stakes, frequent, and deeply local.
Multi-location specialty retailers
Need a shared view without drowning teams in a larger planning system.
Build trust where practical advice already travels.
Six short stories from real-looking fictional shop owners, each ending in a useful seasonal question.
Co-host intimate planning sessions with merchant associations in three pilot cities.
Let prospects create their first weekly brief before asking them to commit.
$84,000 launch allocation
Three moves, twelve weeks
50 qualified trials and 15 weekly briefs shared.
Review message resonance, workshop follow-through, and whether first-week usage feels immediately practical.